Which Top Organizations Have Internal Coaching Programs? | College of Executive Coaching
Coaching Article

Which Top Organizations Have Internal Coaching Programs?

April 5, 2023
By Jeffrey E. Auerbach, Ph.D., MCC

Learn more about coaching and ICF-accredited coach training.


Are you interested in the top reasons internal coaching programs are growing rapidly? Are you wondering what type of organizations have successful, well-established internal coaching programs?

Which Top Organizations Have Internal Coaching Programs?

Here are the five top reasons organizations are setting up internal coaching programs.

Succession Planning

Coaching programs help develop high-potential employees who can be groomed for leadership positions within the organization. This helps ensure that the organization has a pipeline of qualified candidates for key roles who have received individualized, relevant competency development.

Employee Development

Coaching programs can help employees understand how to leverage their talents and improve their skills and their competencies. This type of investment in employee development usually leads to increased job satisfaction, engagement, and productivity. When employees feel supported and valued, they are more likely to be motivated and committed to their work.

Download the Free Report

The Top 6 Factors to Consider When Choosing Your Executive or Life Coach Training

Privacy: we do not release contact information.

Leadership Development

Internal coaching programs provide a method for organizations to develop their leaders and equip them with the necessary skills to lead effectively. By providing coaching, organizations help their leaders gain insight into their strengths, and opportunities for refinement. Coaches help leaders develop strategies to improve their performance in specific ways tied to their organizational needs.

Increased Retention

Organizations increase employee satisfaction and retention by investing in employee development through coaching programs. Research has found employees that believe their organization is invested in their growth and development are more likely to stay with the organization long-term.

Creating a Coaching Culture

Internal coaching programs create a culture of learning and individual responsibility within the organization. When employees have a professional coach that helps them develop their talents, have an opportunity to have growth conversations with a confidential thought partner, the employee is more likely to be to feel supported and is more likely to be innovative, resilient and adaptable, which helps the organization stay competitive in a rapidly changing business environment.


The fact that coaching produces valuable benefits for an organization has fueled the rapid growth of internal coaching programs in a wide variety of organizations.

Here are some examples of well-established internal coaching programs in large organizations.

Google
Google has a number of internal coaching programs, including its "Google Coaching Corps" program, which provides coaching to employees across the organization.

IBM
IBM has an internal coaching program called "Coaching for Success," which is designed to help employees develop their skills and reach their full potential.

Microsoft
Microsoft has a coaching program called "Manager Excellence," which provides coaching and development opportunities for its managers.

Coca-Cola
Coca-Cola has an internal coaching program called "Accelerate," which provides coaching to its employees at all levels of the organization.

Procter & Gamble
Procter & Gamble has an internal coaching program called "GrowthWorks," which is designed to help employees develop their skills and advance their careers within the company.

National Aeronautics and Space Administration (NASA)
NASA has an internal coaching program that is designed to help employees develop their leadership skills and improve their performance. The coaching program has been open to employees at all levels of the organization.

Internal Revenue Service (IRS)
The IRS has an internal coaching program that is designed to help employees develop their leadership skills and improve their performance. The coaching program is also available to employees at all levels of the organization.

Department of Homeland Security (DHS)
DHS has an internal coaching program that is designed to help employees develop their leadership skills and improve their performance. DHS is another organization that has provided coaching programs to employees at all levels of the organization.

These are just a few examples of organizations that have internal coaching programs. Many other organizations, both large and small, also offer coaching programs to their employees. In addition, many other organizations are currently developing their own internal coaching programs. The College of Executive Coaching often partners with organizational leaders to help them create an internal coaching program and train a cadre of competent, certified internal coaches.

Do you want to become a certified executive coach or set up an internal coaching program?

Learn More

A Member of

  • ACTP: Accredited Coach Training Program
  • APA-approved sponsor
  • BCC: Board Certified Coach
  • PHR, SPHR, GPHR Approved Provider
  • IOC: Institute of Coaching