Learn How to Use ChatGPT to Market Your Executive Coaching Practice | College of Executive Coaching
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Learn How to Use ChatGPT to Market Your Executive Coaching Practice

May 10, 2023
By Jeffrey E. Auerbach, Ph.D., MCC, NBC-HWC

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There are many ways you can use AI, such as ChatGPT or Bing AI, to market your coaching practice. Here are some suggestions.

Learn How to Use ChatGPT to Market Your Executive Coaching Practice

Use ChatGPT to create social media content.

As an executive coach, you probably have a lot of expertise and insights to share with your followers on social media. You can use ChatGPT to generate ideas for social media or even write entire posts for you. For example, you can ask ChatGPT to come up with tips for seeking a promotion or advice for improving team culture.

Use ChatGPT to create blog posts.

In addition to social media, you may want to create articles for your website or blog. ChatGPT can help you generate ideas for blog posts and write the first draft for you. Then you edit and refine the content to ensure that it aligns with your brand.

Use ChatGPT to create email newsletters.

Email newsletters are a great way to stay in touch with your clients and prospects and demonstrate your expertise. You can use ChatGPT to come up with ideas for newsletter topics and even write draft content for you.

Use ChatGPT to create marketing materials.

If you're launching a new service or product, you may need marketing materials such as brochures, or social media ads. ChatGPT can help you generate ideas for your marketing materials and write the initial content for you.

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How do you actually start using ChatGPT?

  1. Open a browser such as Google.
  2. Type in ChatGPT
  3. Navigate to their website which may say chat.openai.com
  4. You may need to create an account
  5. Click on the button that says "New Chat"
  6. Type your question you want assistance with

Here's an example of a new "chat" request I entered

"Create a post telling people I am offering complimentary executive coaching sessions."

ChatGPT Reply

    Attention all business leaders, executives, and managers!

    Are you looking to enhance your leadership skills, improve your communication abilities, and take your career to the next level? If so, I have some exciting news for you.

    As a certified executive coach, I am pleased to offer complimentary coaching sessions to those who are committed to their professional growth and development.

    During our sessions, we will work together to identify your goals and challenges, develop strategies to overcome obstacles, and create a personalized plan for success. Whether you are looking to enhance your leadership skills, improve your communication with your team, or navigate a career transition, I am here to help you achieve your goals.

    As an experienced executive coach, I have worked with individuals across a variety of industries and backgrounds, helping them to unlock their full potential and achieve their professional aspirations.

    So, if you are ready to take the next step in your career and receive the support you need to succeed, please don't hesitate to reach out to me to schedule your complimentary coaching session.

    I look forward to working with you and helping you to achieve your full potential as a leader.


This isn't bad, but let's say that I decided I should target a message to my particular niche audience which happens to be pharmaceutical executives.


Here's my new Chat request

"Write a promotional message promoting my executive coaching business for pharmaceutical executives."

ChatGPT Reply

    Attention Pharmaceutical Executives!

    Are you looking to elevate your leadership skills and take your career to the next level? Look no further than our executive coaching services specifically designed for pharmaceutical industry professionals.

    Our experienced coaches understand the unique challenges and opportunities facing executives in this fast-paced and constantly evolving industry. We work with you to identify your goals and develop a personalized plan to help you achieve them.

    Our coaching services cover a range of areas, including leadership development, communication skills, strategic thinking, and team building. We use proven techniques to help you enhance your strengths and overcome any obstacles that may be holding you back.

    With our executive coaching services, you can expect to:

    • Increase your confidence and self-awareness
    • Develop effective communication and collaboration skills
    • Improve your strategic thinking and decision-making abilities
    • Build and motivate high-performing teams
    • Achieve your professional goals and advance your career

    Don't settle for mediocrity in your career. Invest in yourself and unlock your full potential as a pharmaceutical executive. Contact us today to learn more about our executive coaching services and schedule a consultation.


Now let's say that I decide I realize that a hot-button need for my pharmaceutical executive potential clients is leading virtual teams.


New Chat request

"Write a promotional message to get new pharmaceutical executive clients for my executive coaching service focused on leading virtual teams."

ChatGPT Reply

    Are you a pharmaceutical executive struggling to lead your virtual team effectively? Do you find yourself feeling overwhelmed by the challenges of managing remote employees in a constantly changing industry?

    At [Your Coaching Service], we understand the unique challenges that pharmaceutical executives face when leading virtual teams. That's why we specialize in providing personalized coaching and support to help you navigate these challenges with confidence and ease.

    Our team of experienced executive coaches is dedicated to helping you develop the skills and strategies you need to lead your virtual team to success. Whether you're looking to improve your communication skills, enhance your team's collaboration and productivity, or develop a more effective leadership style, we're here to help.

    With our customized coaching programs, you'll receive one-on-one guidance and support that is tailored to your unique needs and goals. We'll work with you to develop a comprehensive plan that addresses your specific challenges and helps you achieve your desired outcomes.

    So if you're a pharmaceutical executive looking to lead your virtual team to greater success, don't hesitate to reach out to us at [Your Coaching Service]. Let us help you navigate the complexities of leading a remote team with confidence and ease.


You can see two important facts about using ChatGPT or other conversational generative AI options:

  1. You will instantly receive quality responses to your requests, but they will still need to be edited to be best for your particular target audience
  2. You will save much time, and likely be more productive in the quantity of your marketing messages, since first drafts will quickly be generated for you

Do you want to learn more about marketing your coaching practice? College of Executive Coaching's marketing course, which is part of our coaching certification programs, includes a focus on using AI to build your coaching practice.

Do you want to become a certified executive coach or set up an internal coaching program?

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